Project Overview
Travis Outdoor Recreation is a one stop shop that offers a variety of outdoor activity trips and programs in addition to overseeing many of the facilities including RV storage, Aquatic Center, and Family Campsites. The Director of Outdoor Recreation wanted more people to know about their programs and services. They also wanted to modernize all marketing materials to align with the current vibe.
My Role: Graphic Design, Social Media Marketing
Client: Travis Outdoor Recreation
Challenge
My main task was to redesign and refine their seasonal brochure. Since Outdoor Recreation manages diverse facilities, designing marketing products that effectively communicate Outdoor Recreation’s brand identity while promoting a variety of services and programs was challenging.
Following the directors’ vision, I aimed to modernize the brand image while maintaining informative content about how Outdoor Recreation could facilitate service members and their spouses through their programs.
Seasonal Promotional Brochure
Adventure Guide is published and distributed around the base each season to promote ODR’s outdoor activity programs and services.
Digital Marketing Design
I also collaborated with the marketing team to create and execute our marketing strategies through social media, website and TV slides. Our goal was to create engaging and fun campaigns to connect with our audiences.
As a result, our social media engagement increased by 23% from August 2020 to July 2021.
Social Media
Billboard Slideshow
Email Newsletter